April is Earth Month. Earth Day is celebrated annually in more than 190 countries on April 22 and is intended to strengthen appreciation for the natural environment. In addition, the Day is also intended to encourage us to rethink our consumer behavior and resource consumption. The idea dates back to 1969 and was proposed at a UNESCO conference in San Francisco by John McConnell. The first Earth Day thus took place for the first time on March 21, 1970, on the first day of spring in the northern hemisphere. Twenty million people participated with various actions. Since 1990, the Day has been celebrated on April 22. In 2023, the motto of Earth Day or Earth Month is "Invest in our planet."
Why is Earth Day important and what can companies do on the Day? Over 1 billion people in over 190 countries participated in Earth Day activities each year to raise awareness about environmental issues. Scientists and interested parties meet and discuss possible solutions. Earth Day is primarily intended to raise awareness; it is voluntary and not politically motivated. Earth Day has successfully brought people together and created the world's largest movement for environmental protection.
On Earth Day 2022, for the second year in a row, Leaders for Climate Action (LFCA) joined 400 leading tech companies and dozens of partners to launch the Time for Climate Action campaign. The campaign promoted measurable action on climate change and reached over 100 million people. Tools were also made available to inspire climate protection. The sports car manufacturer Porsche launched #Project1hour and gave all employees the opportunity to spend an hour on the topic of climate protection. Online seminars on facts and consequences of the climate crisis and impulses were intended to increase the personal contribution to CO2 avoidance. Dutch Rotarians from the Rotary Club of South Hilo tackled the vexing problem of plastic waste with a cleanup in Amsterdam's canals, Project End Plastics Soup.
Here are a few suggestions on how you can get involved: probably the most classic form of social engagement is a donation. A company can also use its network to initiate collection drives, or it can tie a monetary contribution to a fixed percentage of sales or number of products sold. Another option is to give employees who want to be socially involved time off for the task.
Many thanks to all who have supported and continue to support our 1 Million Trees Challenge. On April 22, 2023, we will round up each customer commitment and plant an additional 10% to each customer order, together for 110% impact! Learn more about our reforestation initiative and its supporters here: www.treellionaire.com.